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At Matcha Bae we believe in the ethos of giving back to the community and mother earth. We believe that a universal balance between the four elements earth, water, air and mind is key to human existence and determines the quality of life. Not everyone around the world gets an equal opportunity to access the best of these resources. Developing countries and minorities specially women and children face extreme hardships and struggle to access clean water, clean air which are basic human rights. There is also lack of mental health support for youth in such countries where even talking about mental health is considered taboo.
Lastly, globally there is a dire problem of deforestation which is worsening issues like global warming and wildlife conservation. 

Hence with your support and through our partnerships with leading global organisations like The greener Earth Project, World federation for mental health, water aid and climate and clean air coalition;
we strive to make this world a better place with our efforts one step at a time. 

We believe that since our matcha comes directly from the earth, we want to give back to mother earth to enhance human health, wellbeing and quality of life. Because of this strong ethos we have pledge 1% of our profits to your selected cause to enable this change. 



Water Aid

Since matcha is a refreshing drink, it pains us to think that beyond refreshment people in various parts of the world don't even have basic necessities like clean drinking water. Hence, we chose to partner with Water Aid because we could truly resonate with their goals of improving access to clean drinking water, sanitation, and good hygiene for everyone, everywhere especially in developing low-income nations.
We were particularly inspired by their global reach of over 28.1 million people with clean water, 28.8 million people with clean toilets, and 26.1 million people with improved hygiene since 1981. Our aim is to enhance this impact through our partnership. 

Click here to know more about Water Aid and the work they do.


Climate & Clean Air Coalation 

Since Japan is one of the most sustainably proactive countries we decided to take those values of sustainability and target a very specific climate issue to catalyse reduction of Short-Lived Climate Pollutants. The coalition was launched by United Nations Environment Programme (UNEP) and six countries in 2012. To date, more than $47 million has been pledged to the 
Climate and Clean Air Coalition from countries like Japan, Netherlands, Norway, United States and many more.

With this partnership we aim to ensure reduction in gasses like black carbon to minimise overall carbon footprint. 

Click here to know more about CCAC and the work they do. 

The Greener Earth Project 

We chose to partner with the Greener earth project as we strongly believe in their mission to plant 1 million trees over the next 5 years. We believe that planting trees is a critical tool that can support the storage of carbon emissions and protect people and environments from the impacts of climate change. 

They also officially partner with other organisations like 1% for the planet, the future forest company and many more impactful organisation to extend there impact which is why we believe they are the best partners for us for tree plantations and fighting deforestation. 

Click here to know more about The Greener Earth Project and the work they do. 


World Federation for Mental Health 

The mental health consequences of COVID-19 superseded by an already overburdened mental health landscape in which the number of people living with depression and or anxiety increased by nearly 50% from 416 million to 615 million (WHO, 2016). We know that mental, neurological and substance use disorders exact a high toll on health outcomes, accounting for 13% of the total global burden of disease (WHO, 2012). One person in every four will be affected by a mental disorder at some stage of their lives. 

At matcha bae we believe in not only producing products of the highest quality for better gut health and a calm mind we also believe in supporting awareness and impact for mental health This is why we have partnered with world federation of mental health to enable more awareness and impact for global mental health initiatives that target youth and developing nations where talking about mental health is sometimes even considered taboo. 

Click here to know more about World Federation for Mental Health and the work they do.

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